Anastasia Soare Net Worth

Anastasia Soare has an estimated net worth of $740 million, according to Forbes America's Richest Self-Made Women 2025, Anastasia Soare profile (figures as of Forbes America's Richest Self-Made Women 2025). That is down from a peak of $1.2 billion.

Anastasia Soare is a Romanian-American businesswoman who founded and leads Anastasia Beverly Hills. She built her reputation in Los Angeles by focusing on eyebrows at a time when that part of the beauty business was less developed. She moved to Los Angeles in 1989, spoke little English, and started working in a beauty salon. After seeing an opening in the market, she began shaping brows based on bone structure and natural brow shape.

Her career took off after she began working with well-known clients such as Cindy Crawford and Naomi Campbell. She later became a regular choice for the Kardashians and other famous customers. In 2000, she launched Anastasia Beverly Hills with eyebrow products and expanded into items like brow pencils, foundation, and lipstick. The brand now sells through retailers including Sephora, Target, and Nordstrom. Forbes put her net worth at $740 million in 2025.

How Anastasia Soare built her business

Soare made her name by shaping and filling eyebrows for wealthy and famous clients, then turning that expertise into products. After arriving in Los Angeles in 1989, she worked as an aesthetician in a salon. About 3 years later, she went out on her own and rented space in a Beverly Hills salon. By 1997, she was running her own salon on Bedford Drive, offering facials, body waxing, and eyebrow sculpting.

In 2000, she launched Anastasia Beverly Hills as a line centered on eyebrow products. Over time, the company grew into a broader cosmetics business with products such as brow pencils, foundation, and lipstick. The brand is sold through major retailers including Sephora, Target, and Nordstrom, and it is available in almost 2,000 stores worldwide. In 2018, private equity firm TPG invested in the company, valuing it at $3 billion at the time.

Forbes net worth history

Forbes has tracked big swings in Soare's fortune over time. Its estimate moved from $1 billion in 2018 to $1.2 billion in 2019, then fell to $540 million in 2020. The figure later rose to $730 million in 2021, dipped to $660 million in 2022, climbed to $790 million in 2023, and reached $900 million in 2024. Those changes followed shifting views of her company's value.

A big reason for the changing estimates is how Forbes values Anastasia Beverly Hills. TPG's 2018 investment priced the company at $3 billion, but Forbes said it was worth closer to $400 million as of April 2025. Because her wealth is tied to the cosmetics brand she founded and runs, moves in that valuation can have a large effect on her personal fortune. Forbes' latest published estimate is $740 million for 2025.