Kylie Jenner Net Worth

Kylie Jenner has an estimated net worth of $670 million, according to Forbes America's Richest Self-Made Women 2025, Kylie Jenner profile (figures as of Forbes America's Richest Self-Made Women 2025). That is down from a peak of $1 billion.

Kylie Jenner is an American media personality and businesswoman best known for reality TV and beauty products. She became widely known on Keeping Up with the Kardashians, which started in 2007 and ran through 2021. In 2022, she returned to family reality TV with The Kardashians. Away from television, she built a beauty brand under her own name and turned that visibility into a cosmetics business with a strong retail focus.

Her money story centers on cosmetics. In 2015, Jenner used $250,000 from modeling earnings to launch Kylie Lip Kits after trademarking the phrase tied to the line at age 17. The brand was renamed Kylie Cosmetics in 2016. She later expanded into skin care with Kylie Skin in 2019. Forbes put her latest net worth at $670 million in 2025, placing her in Fashion & Retail and calling her self-made.

How Kylie Jenner built her wealth

Jenner’s business started with lip products. After years in front of a TV audience, she used $250,000 in modeling income to launch Kylie Lip Kits in 2015. Two years before that business began, she trademarked the phrase tied to the line. In 2016, the company became Kylie Cosmetics. The brand gave her a direct path from celebrity attention to product sales, and cosmetics remains the core of her wealth story.

She also widened the brand beyond makeup. In 2019, she launched Kylie Skin, adding skin care items to her business. Earlier, she and Kendall Jenner created a PacSun clothing line in 2012, and she later worked on several beauty collaborations with Kim Kardashian and Khloé Kardashian. The biggest deal came in January 2020, when she sold 51% of Kylie Cosmetics to Coty for $600 million and received about $540 million before tax.

How the Forbes estimate changed

Forbes valued Jenner at $1 billion in 2019, then lowered that estimate to $700 million in 2020. According to Forbes, documents showed the cosmetics business was smaller than the family had claimed for years, and she lost billionaire status. Even after the Coty transaction, she still owned an estimated 44% of Kylie Cosmetics, so her remaining stake stayed a major part of the calculation alongside the cash from the sale.

After that sharp reset, the Forbes estimate moved within a narrower band. It was $620 million in 2021, then later rose to $710 million in 2024 before easing to the current $670 million in 2025. That pattern points back to the same main asset: her ownership in Kylie Cosmetics after the Coty deal. Forbes still classifies her in Fashion & Retail, with cosmetics as the source behind most of her fortune.