Ye Guofu Net Worth

Ye Guofu has an estimated net worth of $1.4 billion, according to Forbes Real-Time Billionaires, Ye Guofu profile (figures as of October 20, 2026). That is down from a peak of $3.5 billion.

Ye Guofu is a Chinese entrepreneur best known for founding lifestyle retail group Miniso and leading it as chairman and CEO. After graduating in 2000, he moved to Guangzhou and started building businesses in retail. Before Miniso, he ran Aiyaya, a 10-yuan shop chain that sold every product below 10 yuan. In 2013, he launched Miniso, then called Mingchuangyoupin, with operations starting in a basement garage in Guangzhou.

His wealth comes from building Miniso into a large chain with a franchise-heavy expansion model. The business sells low-priced everyday items, including beauty products and electronics accessories, and it pushed into overseas markets with a store in Singapore in 2015. During the COVID-19 pandemic, Ye led a stronger international expansion drive. Miniso listed on the New York Stock Exchange in October 2020 and later on the HKEX in June 2022.

How Ye Guofu built his retail fortune

Ye made his money by creating and expanding Miniso, a value-focused retail chain. The stores are known for low prices on small consumer goods, including $1.5 mascara and $6 headphones. That simple retail formula helped the brand grow fast in China and abroad. Expansion has leaned heavily on franchise partners, which let the company add stores without owning every location directly.

The company now has over 5,000 shops, including more than 2,000 outside China. That international footprint became a key part of the business after Miniso opened in Singapore in 2015 and then accelerated overseas growth during the COVID-19 pandemic. Ye also benefited from the company reaching public markets. Miniso went public on the New York Stock Exchange in October 2020 and added a Hong Kong listing in June 2022.

What Forbes says about his net worth

Forbes has tracked big changes in Ye's fortune as Miniso expanded and public market conditions shifted. Forbes estimated his net worth at $3.5 billion in 2021, then $2.5 billion in 2023 and $2.2 billion in 2024. In 2025, Forbes put it at $2.6 billion, before listing $2.4 billion for 2026. Those moves line up with the ups and downs that can come with a public retail company.

The latest Forbes reading is lower than the annual 2026 list. Forbes' real-time billionaires tracker showed Ye at $1.4 billion as of October 20, 2026. Even with that drop, the business behind his fortune is still a large retail chain with thousands of stores and a broad overseas presence. Miniso also changed parts of its branding after 2022, removing Japanese elements from store and logo designs.