Lee Boo-jin Net Worth

Lee Boo-jin has an estimated net worth of $10.1 billion, according to Forbes Real-Time Billionaires, Lee Boo-jin profile (figures as of October 20, 2026). That is up from $1.8 billion in 2019.

Lee Boo-jin is a South Korean business executive best known for leading Hotel Shilla. She has served as president and chief executive since 2010. The company is one of Seoul's leading hotels and conference centers. It also runs one of South Korea's biggest duty-free businesses. Beyond Hotel Shilla, she also served as an advisor for the trading department of Samsung C&T, the family group's de-facto holding company.

Her wealth is tied to Samsung and to her position inside that business network. Lee started at Samsung Welfare Foundation in 1995 and moved to Hotel Shilla in 2001. She later held corporate strategy work at Samsung Everland and advisory work at Samsung C&T. Forbes says she split her late father Lee Kun-hee's empire with her mother Hong Ra-hee, brother Jay Y. and sister Seo-hyun. Forbes now values her fortune at $10.1 billion on its real-time tracker in October 2026.

How Lee Boo-jin built her wealth

Most of Lee Boo-jin's money comes from Samsung-related holdings and leadership roles tied to the group. Forbes places her wealth in technology and links it to Samsung. Her public business profile is centered on Hotel Shilla, where she has been president and chief executive since 2010. The company operates a major Seoul hotel and conference center, and it is also one of the country's biggest duty-free operators.

Her career moved through several Samsung affiliates before she became one of South Korea's richest business figures. She began at Samsung Welfare Foundation in 1995, then joined Hotel Shilla in 2001. She later worked as president of corporate strategy for Samsung Everland and served as an advisor to the trading department of Samsung C&T from 2010 to 2015. Forbes also notes that she shared in her late father's business empire with her mother, brother and sister.

How Forbes' estimate changed

Forbes' published estimates for Lee Boo-jin have moved a lot over time. It listed her at $1.8 billion in 2019, then $1.2 billion in 2020, before returning to $1.8 billion in 2021. The estimate climbed to $4.1 billion in 2022, dipped to $3.2 billion in 2023, and then rose again to $4 billion in 2024. Those shifts show how large family-linked fortunes can change over time.

The most recent Forbes figures show another sharp jump. Forbes put her at $3.3 billion on the 2025 World's Billionaires list, then at $9.8 billion on the 2026 list. As of October 20, 2026, Forbes' real-time billionaires tracker showed $10.1 billion. Public notes from Forbes tie her fortune to Samsung, while her day-to-day executive profile remains centered on Hotel Shilla and its hotel, conference and duty-free operations.