Antonio Percassi Net Worth

Antonio Percassi has an estimated net worth of $1.3 billion, according to Forbes Real-Time Billionaires, Antonio Percassi profile (figures as of October 20, 2026). That is up from $1 billion in 2020.

Antonio Percassi is an Italian entrepreneur known for building businesses in retail and commercial real estate. He is president of Odissea Srl, a holding company tied to brands including KIKO Milano, Madina, and Womo, and it formerly included the Orio Center shopping center and Atalanta. Before business became his main focus, he played for Atalanta from age 17 to 23. His career then shifted from football to stores, brands, and property projects.

His business rise started in 1976, when he met Luciano Benetton and began managing stores for the Benetton brand. That grew into a long partnership and wider work with names such as Swatch, Nike, Levi, Calvin Klein, Guess, Tommy Hilfiger, Gucci, Ferrari, and Ralph Lauren. In 1997, he founded KIKO Milano and kept a 52% stake. He later brought Zara to Italy in 2001 and opened the first Starbucks store in Milan in 2018.

How Antonio Percassi makes money

Percassi built his wealth through a mix of property and retail. Forbes describes him as a real estate and retail mogul with properties in Italy and the United States. His older brothers started a real estate company in the 1960s, and he later moved into commercial real estate in the 1980s. He also developed shopping projects tied to his retail work, including the Orio Center shopping center, the Antegnate Shopping Center, and the Sicily Outlet Village.

Retail became another major engine of his business after his early work with Benetton. Over time, he expanded stores and brand partnerships in Italian and international markets. His holdings include KIKO Milano, the cosmetics brand he founded in 1997, where he owns 52%. He also bought Madina in 2012 and founded Womo. Alongside that, he helped bring global chains into Italy, including Zara in 2001 and Starbucks in Milan in 2018.

Forbes net worth over time

Forbes has tracked Percassi's fortune across several years, and the estimate has moved up and down. It put his wealth at $1 billion in 2020, $1.3 billion in 2021, and $1.4 billion in 2022. The estimate then fell to $1.1 billion in 2023, rose to $1.6 billion in 2024, slipped to $1.2 billion in 2025, and reached $1.3 billion in 2026.

The current Forbes real-time estimate is $1.3 billion as of October 20, 2026. His businesses help explain why the number spans different sectors instead of a single brand. Forbes ties his wealth to real estate and diversified operations, while his background shows income streams from commercial property, retail development, and consumer brands. KIKO Milano, Zara's Italian rollout, and Starbucks in Milan are some of the best-known pieces of that business mix.