Novak Djoković Net Worth

Novak Djoković is a Serbian tennis player who has spent a record 428 weeks as world No. 1. He has won 102 tour-level singles titles, including a men's record 24 major titles (ten of them at the Australian Open), a record 40 Masters titles, a record seven year-end championships and the 2024 Olympic gold medal in Paris.

Nedeljnik, a Serbian weekly, put his wealth at €455 million on its list of the 100 richest people in the region, No. 65. That is about $510.3 million at the November 2, 2026 exchange rate, according to the figure Blic and Telegraf reported from the list.

How he made his money

Djoković's biggest source of income is tennis. He became the first player to earn $100 million in prize money in 2016 and has added to it every season since, alongside sponsorship deals with brands that have included Uniqlo, Audemars Piguet and Mercedes-Benz at different stages of his career.

He also has business interests, most of them run through Family Sport, a Serbian company managed by his family. It began with the Novak Café & Restaurant chain, then moved into real estate, event organising and apparel distribution, and it once owned the Serbia Open tournament in Belgrade. The reports we checked did not break down how the €455 million is made up.

Career at a glance

Born in Belgrade, Djoković started playing as a child and was trained by Jelena Genčić and later Nikola Pilić in Munich. He turned professional in 2003 and won his first major, the Australian Open, in 2008, ending a streak of 11 straight majors shared by Roger Federer and Rafael Nadal.

From 2011 he became the dominant player of his era, finishing the year ranked No. 1 a record eight times. In 2016 he held all four majors at once, and in 2024 he added the one big title that had eluded him, Olympic gold. He also led Serbia to the 2010 Davis Cup and the 2020 ATP Cup.

About this estimate

Nedeljnik, a Serbian weekly news magazine, publishes a list of the 100 richest people in the region (Serbia, Croatia, Bosnia and Herzegovina, Montenegro, North Macedonia and Slovenia) in its end-of-year double issue. The December 2025 edition was compiled with leading media in the region, and the magazine says experts from two consulting firms valued the companies and assets involved using market multiples from the NYU Stern School of Business, plus recent deals in the region and abroad. Djoković and basketball star Nikola Jokić were the only two athletes in the top 100.

The magazine's own page shows only the top ten, so the figure on this page comes from Blic (January 10, 2026) and Telegraf (October 17, 2026), which both reported Djoković's place on the full list. Neither article says how his figure was calculated, and it is an estimate of wealth, not a yearly income. We show it in euros as published, with a rough US dollar conversion at the November 2, 2026 exchange rate. Prize money, salaries and endorsement fees mentioned on this page are earnings, not wealth.