Denise Coates’s net worth over time
Only dates with a published estimate are shown. Nothing is filled in between. Tap or hover a bar to see the source.
See the numbers as a table
| Date | Estimate | Source |
| 2019 | $6.5 billion | Forbes World's Billionaires List 2019 |
| 2020 | $4.5 billion | Forbes World's Billionaires List 2020 |
| 2021 | $6.5 billion | Forbes World's Billionaires List 2021 |
| 2022 | $5.3 billion | Forbes World's Billionaires List 2022 |
| 2023 | $6.8 billion | Forbes World's Billionaires List 2023 |
| 2024 | $9.5 billion | Forbes World's Billionaires List 2024 |
| 2025 | $7.3 billion | Forbes World's Billionaires List 2025 |
| 2026 | $8.1 billion | Forbes World's Billionaires List 2026 |
| Oct 2026 | $7.6 billion | Forbes Real-Time Billionaires · Forbes real-time estimate |
Where the money comes from
These are the main sources of wealth named in the reporting we cite. No published source breaks the total into exact amounts, so we do not show percentages.
Denise Coates’s fortune in real-life terms
Based on the Forbes Real-Time Billionaires estimate above. Median full-time U.S. pay is $65,416 a year ($1,258 a week, BLS, Q2 2026), before taxes. Typical (median) U.S. family net worth is $216,100 (Federal Reserve, 2025 Survey of Consumer Finances).
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Denise Coates has an estimated net worth of $7.6 billion, according to Forbes Real-Time Billionaires, Denise Coates profile (figures as of October 20, 2026). That is up from $6.5 billion in 2019.
Denise Coates is a British businesswoman best known for founding Bet365 and serving as co-CEO with her brother, John. She first trained as an accountant and studied econometrics at university. Before building an online company, she worked in her family’s betting business and took over a group of betting shops. She later sold those shops to Coral, after using them as the base for a much bigger move into internet betting.
Her wealth comes mainly from Bet365, the online gambling company she launched after buying the Bet365.com domain in 2000 and starting the website in 2001. She owns around half of the privately held business. Forbes says the company handles more than $65 billion in bets each year. Bet365 also owns a majority stake in Stoke City Football Club. Forbes valued Coates at $7.6 billion on its real-time billionaires tracker as of October 20, 2026.
How Denise Coates built her fortune
Coates built her career in betting before moving online. While studying econometrics, she worked for her father by crunching numbers in his betting shops. She then trained as an accountant and took over several family betting shops. After seeing the rise of online gambling businesses, she bought the Bet365.com domain in 2000 and launched the site in 2001. That shift turned a traditional shop business into a major internet company.
Most of her fortune is tied to her ownership stake in Bet365. Forbes says she owns around half of the privately held company, which facilitates more than $65 billion in bets a year. She still runs the business as co-CEO alongside her brother, John. Her company also owns a majority stake in Britain’s Stoke City Football Club. Forbes places her in the Gambling & Casinos industry and describes her wealth source as online gambling.
Forbes net worth timeline
Forbes has moved its estimate of Coates’ fortune up and down over time. It put her net worth at $6.5 billion in 2019, then $4.5 billion in 2020, before returning to $6.5 billion in 2021. The estimate then shifted to $5.3 billion in 2022 and $6.8 billion in 2023. Those changes tracked the value of her stake in Bet365, which is the main asset behind her wealth.
The estimate climbed to $9.5 billion in 2024, then fell to $7.3 billion in 2025 and rose again to $8.1 billion in 2026 on the Forbes World’s Billionaires List. Forbes currently shows $7.6 billion on its real-time billionaires tracker as of October 20, 2026. Because Bet365 is privately held, changes in the company’s estimated value can have a big effect on her measured fortune.
Career and money timeline
- 1995
She became managing director of her family’s small chain of betting shops.
- 2000
She bought the Bet365.com domain after spotting the potential of online gambling.
- 2001
She launched Bet365 as an online betting site.
- 2005
The family’s betting shops were sold to Coral.
- 2026
Forbes valued her at $8.1 billion on the World’s Billionaires List.
Denise Coates net worth FAQ
What is Denise Coates's net worth?
Denise Coates's net worth is an estimated $7.6 billion, according to Forbes Real-Time Billionaires, Denise Coates profile (October 20, 2026). It is an estimate, not an official figure.
How did Denise Coates get so rich?
The main sources named in the reporting we cite are: Online gambling.
Is Denise Coates a billionaire?
Yes. Forbes Real-Time Billionaires estimates Denise Coates is worth $7.6 billion.
How has Denise Coates's net worth changed?
The earliest published estimate we track is $6.5 billion (2019, Forbes World's Billionaires List 2019). The latest is $7.6 billion (October 20, 2026).
What company made Denise Coates rich?
Bet365 is the main source of her wealth. She founded the business, still helps run it, and owns around half of it.
Does Denise Coates own a football club?
Her company owns a majority stake in Stoke City Football Club. That stake sits alongside Bet365’s main online gambling business.
Sources
- Forbes Real-Time Billionaires, Denise Coates profile (October 20, 2026)
- Forbes World's Billionaires List 2019, Denise Coates profile (March 5, 2019)
- Forbes World's Billionaires List 2020, Denise Coates profile (April 7, 2020)
- Forbes World's Billionaires List 2021, Denise Coates profile (April 6, 2021)
- Forbes World's Billionaires List 2022, Denise Coates profile (April 5, 2022)
- Forbes World's Billionaires List 2023, Denise Coates profile (April 4, 2023)
- Forbes World's Billionaires List 2024, Denise Coates profile (April 2, 2024)
- Forbes World's Billionaires List 2025, Denise Coates profile (April 2025)
- Forbes World's Billionaires List 2026, Denise Coates profile (March 10, 2026)
- U.S. Bureau of Labor Statistics, Usual Weekly Earnings (Q2 2026) (July 2026)
- Federal Reserve, 2025 Survey of Consumer Finances (median family net worth, Table 4) (October 2026)
- Background facts: Wikipedia, Denise Coates (accessed October 21, 2026). Used for career facts only, never for figures.
Every number on this page is an estimate published by the source named next to it. We never fill in years with our own guesses. How we handle estimates.