Kendra Scott Net Worth

Kendra Scott has an estimated net worth of $900 million, according to Forbes America's Richest Self-Made Women 2025, Kendra Scott profile (figures as of Forbes America's Richest Self-Made Women 2025). That is up from $500 million in 2018.

Kendra Scott is an American fashion designer and the executive chairwoman, designer, and former chief executive officer of Kendra Scott, LLC. She built her name through a jewelry brand that began in Austin, Texas, in 2002. She designed her first collection with $500 from her spare bedroom and sold pieces to local boutiques. A bigger break came when her designs were chosen for Oscar de la Renta's spring 2006 runway show and later appeared in Randolph Duke's 2007 runway show.

Her wealth comes mainly from her majority stake in the Kendra Scott jewelry company, according to Forbes. The brand grew after a Nordstrom order during the 2008 financial crisis helped expand the business. In 2010, she opened the first retail store on South Congress Avenue, launched e-commerce, and introduced the Color Bar. The company now has 152 stores, over $500 million in revenue, and sells jewelry along with fragrances, home accessories, hats, and belts.

How Kendra Scott makes money

Scott's fortune is tied to the company that carries her name. Forbes says her wealth comes from her majority stake in the jewelry business. She started by making pieces at home in Austin, Texas, because she could not find color gemstone jewelry she could afford. What began with earrings, necklaces, rings, and bracelets later expanded into fragrances, home accessories, hats, and belts, giving the brand more ways to sell beyond its core jewelry line.

Retail has been a big part of that growth. The company operates 152 Kendra Scott stores, and each one includes a Color Bar where shoppers can customize jewelry. The brand also built an e-commerce business and sells through Nordstrom, Neiman Marcus, Bloomingdale's, Selfridges, Von Maur, and over 1,000 specialty boutiques worldwide. In February 2021, Scott stepped aside as CEO and stayed on as executive chairwoman, keeping a leading role in the business she founded.

Forbes net worth and company value

Forbes estimated Scott's net worth at $900 million in 2025. Earlier estimates moved up and down over time, from $500 million in 2018 to $550 million in 2019, $510 million in 2020, and $800 million in 2021. Forbes then put her at $580 million in 2022, $550 million in 2023, and $460 million in 2024. Those shifts track the value of her stake in the company and how the business was priced in different years.

A major money milestone came in 2024, when Berkshire Partners sold its stake to 65 Equity Partners at a valuation of more than $1 billion. That deal gave a fresh public marker for what the company was worth. Earlier, in 2016, Scott had sold a minority stake to Berkshire Partners at a $1 billion valuation. Forbes also notes that the business now produces over $500 million in revenue, which helps explain why her stake remains the core of her wealth.