Emma Grede Net Worth

Emma Grede has an estimated net worth of $405 million, according to Forbes America's Richest Self-Made Women 2025, Emma Grede profile (figures as of Forbes America's Richest Self-Made Women 2025). That is up from $360 million in 2022.

Emma Grede is a British businesswoman in fashion and retail. She became known for building consumer brands, especially Good American and Skims. After early jobs in London, she worked at Quintessentially and later at Inca Productions. In 2008, she co-founded ITB Worldwide, a talent management and entertainment marketing agency. That company was later acquired, and she moved her focus to newer ventures in apparel and household products, building a career around brand creation, partnerships, and product development.

Her biggest business break came after she pitched a denim idea to Kris Jenner around 2015. In 2016, she launched Good American with Khloé Kardashian and served as CEO. The company began with denim and later expanded into dresses, activewear, tops, swimwear, sleepwear, and shoes. In 2019, she became a founding partner and chief product officer of Skims. Forbes currently estimates her net worth at $405 million in 2025, with most of it tied to her Skims stake.

How Emma Grede makes money

Grede’s wealth is centered on apparel. She is the CEO and co-founder of Good American, the denim brand she launched with Khloé Kardashian in 2016 after first pitching the concept around 2015. The brand had a strong debut and later expanded well beyond jeans into several other categories. That gave Grede a larger platform in fashion and helped make Good American one of the core businesses in her portfolio alongside her work in shapewear and consumer products.

Another major piece is Skims, where Grede is a founding partner and chief product officer. Forbes says her Skims holding makes up three-fourths of her fortune. She and Jens Grede have also invested in and help run other businesses, including Frame and other Kardashian and Jenner ventures. Forbes also notes that she owns 10% of Cakes body, joined the board of the Obama Foundation, launched the Aspire podcast, and teamed up in 2025 on Off Season with the NFL, Fanatics, and Kristin Juszczyk.

Forbes net worth timeline

Forbes has tracked Grede among America’s Richest Self-Made Women for several years. The estimate was $360 million in 2022, then $320 million in 2023. It rose to $390 million in 2024 and reached $405 million in 2025. Forbes places her in Fashion & Retail and describes her wealth source as apparel. That matches the way her career has been built through clothing brands, product roles, and partnerships tied to fashion and retail.

The Forbes notes also explain what is behind that estimate. A large share comes from Skims, where she is a founding partner and chief product officer. Her broader business mix adds support too, including Good American, Frame, Cakes body, and work connected to Kardashian and Jenner businesses. She is also chairwoman of The Fifteen Percent Pledge, a nonprofit focused on getting retailers to dedicate 15% of their monthly budget to Black-owned businesses.