Serena Williams Net Worth

Serena Williams has an estimated net worth of $350 million, according to Forbes America's Richest Self-Made Women 2025, Serena Williams profile (figures as of Forbes America's Richest Self-Made Women 2025). That is up from $225 million in 2019.

Serena Williams is a professional tennis player who became one of the biggest names in sports. She turned professional in 1995 and broke through with her first major singles title at the 1999 US Open. Over her career, she spent 319 weeks at No. 1, finished year-end No. 1 in 5 seasons, and won 73 WTA Tour-level singles titles. In 2017, she won her 23rd major singles title at the Australian Open, an Open Era record.

Her wealth comes from tennis and endorsements, according to Forbes, along with business work beyond the court. Forbes says she earned nearly $95 million in prize money before stepping away in 2022, and she later returned to the court in 2026. She also has deals with 10 brands, invests through Serena Ventures, and started Nine Two Six Productions in 2023. A first children's book in 2022 and a small stake in the Miami Dolphins added more business activity.

How Serena Williams makes money

Most of Serena Williams' fortune started with tennis. She turned professional in 1995 and built a career that included 73 singles titles and 23 major singles titles. Her first major singles win came at the 1999 US Open. From 2002 to 2003, she held all major singles titles at once. She later returned to another dominant stretch in 2012, with another run of all major singles titles across 2014 and 2015.

Off the court, Williams built a broad business portfolio. Forbes says her wealth comes from tennis and endorsements, and that she still has endorsement deals with 10 brands. She is also active as an investor through Serena Ventures. In 2023, she launched Nine Two Six Productions to grow her producer work. Forbes also notes that her first children's book came out in 2022, and that she owns a small stake in the Miami Dolphins.

Forbes net worth timeline

Forbes has tracked steady growth in Williams' estimated fortune over time. It placed her at $225 million in 2019 and again in 2020, then at $240 million in 2021. The estimate rose to $260 million in 2022 and $290 million in 2023. Those years lined up with her move beyond full-time tennis, including business work through Serena Ventures, new production efforts, and ongoing endorsement income.

The recent gains in the Forbes estimate were larger. Forbes put Williams at $340 million in 2024 and currently estimates her net worth at $350 million in 2025. That money story is tied to several streams at once: nearly $95 million in prize money from her tennis career, 10 brand deals, investing through Serena Ventures, and expansion into media with Nine Two Six Productions. Even after stepping away in 2022, she stayed active in business and later returned to competition in 2026.